Reinventing VimpelCom
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Digital leadership

To ensure that VimpelCom is the natural choice for customers in a data-centric world, the Company aims to offer innovative services and products and provide the best “value-for-money” data product portfolio, while staying highly price-competitive at all times.

Digital leadership

VimpelCom plans to achieve a digital leadership position by aiming to transform its telecommunications model and radically digitizing its customers’ journey, providing a seamless omni-channel experience to customers across their needs. Mobile Financial Services (MFS) is an important service the Company is offering as VimpelCom is active in largely underbanked economies. In 2015, revenue from MFS already doubled YoY. Full digitization of key customers’ journeys allows VimpelCom to drastically simplify the service model while offering the convenience of 24/7 digital services. In order to do this, VimpelCom started building a rich ecosystem of digital touchpoints and state of the art tools enabling automated and accurate care interactions. VimpelCom is undertaking a significant digitization of its back-end processes and systems, including new agile BSS and OSS systems to support this transformation. In addition, VimpelCom is exploring options to offer TV and video services in all of its markets, as it is already doing in Russia with its IPTV offerings.

From the technology perspective, VimpelCom has critically revisited its entire IT landscape. A large-scale transformation project under the code name “New Digital Stack” has been launched, with the objective of enabling new capabilities such as omni-channel customer service, flexible product bundling, and more real-time customer engagement.

Five countries in Eurasia launch Beeline Start for new smartphone users

To help make it easier for customers to fully use their smartphones and better connect with the digital world, five countries in the Eurasia region have simultaneously launched the Beeline Start app in their markets. The Beeline Start app is a directory, highlighting essential applications for customers’ daily lives. It is a simple way to educate and engage customers to better use their smartphones to connect with the digital world.

“The Beeline Start app is a starter kit for new smartphone users that highlights the best apps to help them get the most out of the digital world and from being Beeline customers,” said Lasha Tabidze, who is Beeline Georgia’s Chief Commercial Officer and who also led Beeline Start’s implementation in Armenia, Kyrgyzstan, Tajikistan and Uzbekistan.

Beeline Start aims to address the challenge of getting new smartphone owners to become regular data users by introducing them to the most popular apps and digital services in their country, and also to Beeline’s own customer self-care app, My Beeline.

Currently available as an Android app, Beeline Start offers direct download links to its featured apps at the Play Store. Beeline Start also includes built-in advertising banners and allows for in-app purchases from a user’s mobile account. “This gives us a mobile advertising platform we can make available to any company, as we build our base of users,” Lasha added.

“Beeline Start is a simple idea, which has been executed well by our participating countries. In helping new smartphone owners figure out which apps to use, why they should use them, and where they can find them, Beeline Start helps customers get past the last barriers to data use,” added Mikhail Gerchuk, Head of the Eurasia business unit.

2015 Milestones

  • Mobile financial services revenue more than doubled YoY in FY15
  • London Digital division announced
  • Investment in new customer engagement platform and new digital IT stack launched